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ANKUR — journey timeline website demo

Fertility Centre · Ahmedabad — a demo build by Codelith Lab, live and open to click through.

ANKUR demo website screenshot

IVF centre told gently and honestly — a day-by-day cycle timeline per treatment path, a transparent cost builder, and outcome ranges with no promises. The build runs as a 14-section page with 4,415 words of real copy and 26 images, and it holds up from desktop down to a 390px phone screen.

What this build includes

  • Ankur means a first shoot.
  • Six kinds of care, and one kind of honesty.
  • Your journey, day by day.
  • Nine metres from your consulting room.
  • The numbers, without the marketing.
  • Build your estimate before you walk in.
  • Eleven people. No call centre.
  • Quiet rooms, short corridors.
  • The part nobody prepares you for.
  • Including the ones that did not work.
  • Printed on the wall, not behind a form.
  • The ones people ask at the door.
  • Iscon Cross Roads, third floor.
  • Start with a talk, not a treatment.

Inside the build

ANKUR is a small fertility and IVF practice on Iscon Cross Roads. We do IUI, IVF, ICSI and fertility preservation — and we tell you what we actually think, in numbers you can see, before you spend a rupee.

Ankur means a first shoot.

Not a flower. Not a harvest. A shoot — the small, uncertain, entirely ordinary beginning of something. We chose the word because it is honest about scale. Fertility medicine deals in beginnings and in probabilities, and it deals in them slowly.

Six kinds of care, and one kind of honesty.

Every path below starts with the same 45-minute conversation and the same workup. Which one you take is a clinical decision, not a sales one.

Your journey, day by day.

Nobody explains a cycle properly on a first visit — there is too much of it, and you are too full of other things. So here it is, laid out. Pick a path and walk through it at your own pace, at 11pm, in your own kitchen.

Nine metres from your consulting room.

Nothing we retrieve leaves this building. The embryology lab sits behind the theatre wall on the same floor, which means your eggs travel a corridor, not a city. Here is what is inside it.

The numbers, without the marketing.

Most clinic websites publish one large percentage and no denominator. Below are published national reference ranges by age band — wide, unflattering, and much closer to the truth than a single figure could ever be.

Functionality built in

Booking / enquiry flow Live calculator Lead form Image gallery WhatsApp CTA Scroll animation Custom SVG / canvas Mobile responsive

Build facts

Type of buildJourney-Timeline Site
IndustryFertility Centre · Ahmedabad
Sections on the page14
Words of real copy4,415
Images used26
Page weight197 KB of HTML

Measured from the live build. Demos are built in-house, not client projects.

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Codelith Lab Private Limited · CIN: U62091PN2025PTC247887 · Founded 2025 in Pune
A registered Indian software company founded by Aditya Sonawane & Bhavana Sonawane.