Halloway & Sons — blueprint concept website demo

What this build includes

• Calibre HS-01, exploded.
• 341 parts. One pair of hands.
• After dark, it keeps counting.
• Measured twice. Made once.
• The collection, MMXXVI.
• Four generations. One address.
• Your name, in steel.
• +1.8 s/day
• Sapphire crystal
• Enamel dial
• Barrel & train
• Hands, blued
• Balance, 28,800 vph
• Case & crown

Inside the build

Halloway & Sons make mechanical watches in editions of two hundred and fifty — designed, decorated and regulated at one bench in Clerkenwell, London. The watch beside this sentence is running. It always is.

Calibre HS-01, exploded.

Domed, double anti-reflective. You will forget it is there — that is the point.

Measured twice. Made once.

Nothing here is finished by machine that could be finished by hand. Anglage takes four hours per bridge. The enamel kiln ruins three dials for every one we keep. We consider both of these facts a feature.

Four generations. One address.

Josiah Halloway opened the bench at 11 Clerkenwell Green to repair marine chronometers for the Thames trade. The pocket watch pictured — Nº 000001 — still keeps time, and still comes back every five years for its service, as every Halloway does.

Your name, in steel.

Each watch is allocated, not sold from a shelf. Tell us who it is for — the caseback preview updates as you type, exactly as our engraver will cut it.

Functionality built in

Build facts

Type of build	Blueprint Concept Site
Industry	Horology · English Watchmakers
Sections on the page	14
Words of real copy	528
Images used	2
Page weight	48 KB of HTML

Measured from the live build. Demos are built in-house, not client projects.