What a real estate website costs in India in 2026
A real estate website in India in 2026 typically costs Rs. 40,000 to Rs. 8,00,000, and the range is that wide because three completely different products share the same name. A single-project microsite sits at the bottom, a broker or channel partner listing site sits in the middle at roughly Rs. 75,000 to Rs. 3,00,000, and a builder’s corporate site with a live project portfolio sits at the top.
What moves the number is not the design. It is the data: how many projects, how many unit types and towers, how often inventory and pricing change, and who is expected to keep all of it current. Two sites that look identical can differ by Rs. 3,00,000 because one has to keep 400 units in sync and the other has to show eleven photos.
The bands below are market ranges for India in 2026 for custom agency work, before 18% GST. A freelancer will quote under the lower end and a large brand agency will quote above the upper end, and both are normal.
| Type of site | Who it is for | Typical build cost | Typical timeline |
|---|---|---|---|
| Template broker site | A solo agent who needs a presence, fast | Rs. 25,000 to Rs. 60,000 | 1 to 2 weeks |
| Single-project microsite | One launch, one campaign, one CTA | Rs. 40,000 to Rs. 1,25,000 | 2 to 4 weeks |
| Broker or channel partner listing site | Many properties, own admin panel, weekly updates | Rs. 75,000 to Rs. 3,00,000 | 4 to 8 weeks |
| Builder corporate site | Developer with completed, ongoing and upcoming projects | Rs. 2,00,000 to Rs. 8,00,000 | 8 to 14 weeks |
| Multi-agent listing portal | You are building a marketplace, not a website | Rs. 6,00,000 to Rs. 25,00,000 | 4 to 8 months |
The three products people call a real estate website
Before you compare quotes, make sure you and the vendor are pricing the same thing. Most unhappy real estate website projects in India are not bad builds. They are a builder-scale brief bought at microsite prices.
The single-project microsite
One project, one message, one call to action. Location, floor plans, price list, amenities, walkthrough, RERA registration details, enquiry form. It exists to convert paid traffic during a launch window and is closer to a campaign landing page than to a website.
Typical cost Rs. 40,000 to Rs. 1,25,000. Build it quickly, wire it to your ad accounts on day one, and accept that you may retire it once the project sells out. The mistake here is over-engineering. A microsite does not need a CMS, a login or a search filter.
The broker or channel partner listing site
Many properties from many sources, resale as well as new, changing every week. This one needs a real admin panel: add a property, upload photos, mark it available, on hold or sold, and take it down without phoning the developer or the agency.
Typical cost Rs. 75,000 to Rs. 3,00,000. The cost driver is search and filters, because locality, budget band, BHK, possession date, furnishing and project status each add a database index, a UI state and a bug surface. Pick the five filters your buyers actually use and drop the rest.
The builder’s corporate site
A developer’s site is a trust document first and a sales tool second. It carries completed, ongoing and upcoming projects, the delivery record, leadership, careers, NRI enquiries, channel partner registration and press material.
Typical cost Rs. 2,00,000 to Rs. 8,00,000. It costs more because every project is a small site inside it, because the content has to survive five years of edits by non-technical staff, and because compliance content must be reviewable by people who are not developers.
Your inventory data structure decides the real price
Ask any vendor to show you the property data model before they show you a design. If they cannot describe one, they will hard-code your projects into pages, and you will pay again every time a price changes.
What the model has to hold
At minimum: project, tower or phase, unit type, carpet area, price or price-on-request, possession window, status, RERA registration details and a media set. A serious model separates the project from the listing, so the same project can appear under several brokers or campaigns without duplicating content.
Get this wrong and you end up with a 40-page site where the 2 BHK price appears in nine places and only six get updated. Buyers notice. A stale price is the fastest way to lose a walk-in’s trust before the sales head has said a word.
Who updates it, and how often
Decide this before the build, not after. If a sales coordinator will update inventory, the admin panel has to be usable on a phone. If your inventory already lives in Excel or a channel partner CRM, ask for an import or an API sync instead. That is custom software work and it adds cost, but it is cheaper than a person retyping units every Monday and getting two of them wrong.
Lead capture and the speed-to-first-call problem
In residential property an enquiry is worth almost nothing on its own. Its value depends on how fast a human calls back, because the same buyer has usually filled three forms in the same hour and the first caller frames the entire conversation.
Most sites lose here in a very boring way. The form posts to an inbox nobody watches on Sunday, or to a shared mailbox three people assume someone else is checking, or to a CRM where leads sit unassigned. The website is fine. The first twenty minutes after the form are not.
What to actually build
Three things, and they are cheap when built alongside the site. Instant routing, so the lead reaches a named person on their phone within seconds. Instant acknowledgement to the buyer, so they know a call is coming. And a visible status, so a manager can see which enquiries have not been touched today.
Capture the source too: which project, which page, which ad, which campaign. A lead record without a source makes every spend decision a guess, and by month three you will be arguing about which channel works with no data to settle it.
After the enquiry: site visits and WhatsApp follow-up
The real funnel is enquiry to site visit to booking, so build for the visit. A scheduling flow that shows genuine slots, captures how many people are coming, confirms immediately and reminds the previous evening will outperform a prettier hero section every time.
Keep the calendar honest
Do not show 40 free slots if the sales office has three. A buyer who reaches a locked show flat is a lost buyer and an angry review. If live slots are unrealistic, use a simple request-a-visit flow with a callback promise, and keep the promise. Add a map pin that opens in the phone’s map app, whether pickup is arranged, and what documents to bring. That costs almost nothing and removes the usual reasons people postpone.
Wire WhatsApp in properly
Indian buyers answer WhatsApp and ignore email, yet most real estate websites still behave as though email is the channel. The minimum version is a click-to-WhatsApp button with a prefilled message naming the project, so the buyer does not have to explain what they are enquiring about and your team knows the source. That is a few thousand rupees of work.
The proper version is a shared team inbox on the official WhatsApp Business Platform, so several sales people work one number, chats are assigned, and nothing lives on a salesperson’s personal phone when they resign. ZupiChat has a free Starter plan, Growth at Rs. 999/month for 3 WhatsApp numbers and 3 team members, and Enterprise at Rs. 2,499/month for unlimited agents. There is no free trial because the free plan is the trial. Conversation charges are set by Meta and billed by Meta to your own WhatsApp Business Account.
What saves deals is the sequence after the visit: the reminder, the day-after nudge, the price or offer update, the answer to the question they asked at the site office. Sent from your own number to people who enquired with you, that is a follow-up engine. Sent as bulk blasts to a bought database, it gets your number reported and blocked.
Portals versus owning your lead flow
99acres, MagicBricks and Housing bring volume, and for a new agent or a fresh launch they are the fastest way to make a phone ring. The problem is structural rather than commercial. On a portal you rent attention, you sit beside every competing listing on the same page, and you never own the audience.
Their pricing and lead models change over time, so treat whatever you are quoted today as a moving number and budget for it to move. What does not change is the arithmetic of dependence: when portals are your only channel, your cost per lead is set by somebody else’s auction.
Your own site plays a different role. It catches the buyer who saw a hoarding, got a referral, or searched your project name by itself, and that last stream is large and high intent. If you do not rank for your own project name, a portal listing does, and you pay for a lead you had already earned. Search visibility work on project names, localities and the price, floor plan, possession and review variants is slow, but those leads cost nothing per head once they start.
The sensible position is both. Use portals for reach, use the site to own the relationship, and make sure portal leads land in the same inbox as your own so you can compare cost per site visit honestly instead of by feel.
RERA registration details on the site
Publishing project RERA registration details is standard practice for Indian developers and agents, and buyers have learnt to look for it. Missing or vague registration information reads as a warning sign even to buyers who would never open the register themselves.
Build it as a field in the project record, not as text baked into a banner graphic. Registration details belong on the project page, on downloadable project material and anywhere a price is shown, and an agent’s own registration belongs on the site as well. Make it editable by your team without a developer.
What exactly must be displayed, in what wording, and what has to appear in advertisements is governed by rules that differ by state and are revised from time to time. Confirm the current position with your state RERA authority or your legal advisor before you publish, and have the vendor build the fields so the wording can be changed later in minutes.
Images, video and page speed
Real estate is one of the heaviest content categories on the web. A single project page can carry sixty renders, a walkthrough video, a floor plan set and a location map, and an unoptimised version of that page can weigh 30 MB.
On mobile data in a lift lobby, that page does not load. The buyer goes back and taps the next listing, and no amount of ad spend recovers that moment. Page weight is a sales problem in this industry, not a technical nicety.
What good looks like
Modern image formats, separate sizes for phone and desktop, lazy loading below the fold, explicit dimensions so nothing jumps while loading, and a CDN. Video walkthroughs streamed or embedded, never a raw file sitting on your own server. Floor plans as vector or well-compressed images with a zoom, because buyers pinch into them on a phone.
Insist on a speed check on a real phone on mobile data before sign-off, not on the developer’s office wi-fi. Budget roughly Rs. 10,000 to Rs. 40,000 for a proper media pipeline on a listing site. It usually pays for itself inside one month of ad spend.
What the site costs after launch
Real estate sites go stale faster than almost any other category because the content is time-sensitive. Prices change, phases launch, units sell, possession dates shift. A site nobody updates is worse than no site, because a buyer who finds sold-out inventory still listed assumes the company is careless with bigger things too.
| Running cost | What it covers | Typical ongoing cost |
|---|---|---|
| Domain | Renewal of your .com or .in | Rs. 800 to Rs. 2,000 a year |
| Hosting | Business-grade cloud hosting with backups | Rs. 6,000 to Rs. 40,000 a year |
| Media delivery | CDN, image optimisation, video hosting | Rs. 0 to Rs. 18,000 a year |
| Security and upkeep | Patching, tested backups, uptime checks | Rs. 12,000 to Rs. 60,000 a year |
| Content updates | Inventory, pricing, new projects, RERA fields | Rs. 2,000 to Rs. 15,000 a month |
| WhatsApp team inbox | Shared number, assignment, follow-up automation | Free, or Rs. 999 to Rs. 2,499 a month |
| WhatsApp conversations | Meta’s own message charges | Set and billed by Meta to your account |
A broker listing site usually runs at Rs. 30,000 to Rs. 1,20,000 a year all-in, and a builder corporate site with an active content calendar runs higher. If a vendor’s maintenance plan only covers hosting and security, ask separately who updates inventory, because that is the work that actually happens every week.
What to settle before you ask for a quote
Write down four numbers first: how many projects, how many unit types across them, how often inventory changes, and who inside your company will update it. Those four answers turn a vague enquiry into quotes you can compare, and they usually lower the price, because the vendor stops padding for unknowns.
Then decide which of the three products you are buying. One launch means a microsite, and the money saved goes into ads. A channel partner building a brand should buy the listing site and the follow-up system together. A developer should buy the corporate site properly once, because it has to last five years.
Sanity-check your budget with the website cost calculator, read the wider website development cost breakdown for India for a category-by-category view, or see how website development projects are scoped and staged. Codelith Lab is based in Pune and works with builders, brokers and channel partners across India.
